ABSTRACT
Writing this
paper aims to provide an explanation to the reader about the steps that can be
taken as a form of analysis of competitors. In addition, this paper also gives
a global overview of the influence and role of competition for corporate
sustainability, as well as displaying the types of competitive strategies that
can be used as the basis for the implementation of the enterprise in order to
achieve success in maintaining the company's presence in the midst of intense
competition.
In this paper, the writer used
descriptive qualitative approach. The authors collected data related discussion
raised from several relevant sources. Of the relevant data can be concluded
that the competitor analysis consists of several activities, including
identifying competitors from the viewpoint of industry and market; assess
competitors by identifying goals, strategies, strengths and weaknesses, and the reaction to the movement of other
companies. In addition, the authors came to the conclusion that the competitors
do not only act as a threat, but also can be a partner and network, and creativity boosters of companies to continue to find new
ideas to achieve a solution in order to survive in the business world.
Meanwhile, to deal with competitors, there are some basic competitive
positioning strategies that can be implemented in the company, including market
leader strategy, market challenger strategy, the market follower strategy,
market niche strategy.
